From the very founding of the Rolex company at the beginning of the last century, Rolex watches have a special place among the numerous competitors in the world of haute horology. Always prestigious and built with remarkable quality, these noble watches have proved to be not only a irreplaceable indicators of time, but also a sort of trustworthy witnesses of the passing of it. Although known and recognized as a status symbol, Rolex watches are primarily made to last and to be used in all conditions, including various sport competitions, recreational and professional diving.
The usability of Rolex is not limited to the materials used for the production of the cases (stainless steel, 18K gold, platinum etc.), but it is precisely this combination of luxury and overall functionality that has proven to be a specific identity characteristic of the manufacturer. These watches are user-friendly, whether it comes to unpretentious Datejust, the first watch capable of instant changing of the date exactly at midnight, or the legendary Submariner, the absolute icon of modern horology, which has set the standards in the fields of functionality and design more than any other watch model in history. Or Oyster Perpetual Explorer, a model on the arm of Sir Edmund Hillary that reached the highest peak of our planet in 1953, until that moment unclimbed Mount Everest. There are other models that have accompanied their owners in achieving historical accomplishments, just to mention the Deep Sea Special, the model that in 1960 was tied to the bathyscaphe Trieste, which Jacques Piccard and Don Walsh used to descend to the deepest known point on the planet, the very bottom of Mariana Trench in the Pacific Ocean. A similar project was carried out by a great filmmaker James Cameron in 2012, also with the indispensable Rolex as a part of the equipment.
By combining the skilled marketing, thought-out selection of brand ambassador and traditional superior quality production, Rolex has remained at the very top of modern horology for decades, with the annual production of about million timepieces. What makes Rolex particularly desirable, aside from timeless design and instant recognition, is the fact that it represents an excellent investment. The prices of Rolex watches are very stable (including used examples) and that fact alone represents a curiosity on the market of luxury goods.
Sporty or elegant, Rolex watches are impeccable choice of every modern man, because in addition to all the qualities aforementioned they possess another, a bit irrational, but definitely not negligible.
Namely, in the novels of Sir Ian Fleming, the most famous secret agent in the world, known for his love for beautiful women and intense consumption of vodka martinis, wears a Rolex watch on his left wrist. And who has not wanted to feel like James Bond at least once in their life?
Authorized importer and distributor of Rolex watches for Serbia and Hungary, the Petite Genève Petrović company, owned by the Petrović family, with exclusive stores in 7 Uskočka Street in the center of Belgrade and 2 Vörösmarty tér, Budapest.
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Rolex Oyster Perpetual Datejust II